This isn’t a conversation on games like World of Warcraft, which has proven that people are willing to subscribe to a game to play it if the game remains interesting enough. What this is a conversation about is whether or not games that require you to pay real money to play will win in the long run. These mobile/online games seem to follow a tactic similar to ones done by Magic. You can buy packs and packs of cards hoping for some incredible, unbeatable card or end up going online to buy a rare card that will tilt the game to your scales. The difference is a game like Magic has some staying power. People still play it. People even play Hearthstone and put money into it to win. I’m also not talking about these games.
I use an app called InboxDollars, where you do surveys and other things to get real money in your spare time. One day, I get this: “Play Final Fantasy: A New Empire to earn money”. I bite. It’s a free game and I could bank like $15 so why not. So I do. And I did. The game was interesting enough. Then I got attacked for the first time. No big deal. Rebuilt, refusing to spend money on pixels as I often do. (I won’t even buy that really cool mount on the Blizz store for WoW because of this refusal. If I win the lotto, maybe I’d consider it.) Joined a guild, then another guild. Then another guild. It seemed stable until the a bigger guild declared war on us until we decided to join them. We did. It’s just a game and I still refuse to spend money.
Then the top guild in the realm (NIC3) decided to just start ransacking everything. Which is fine, it’s a war game, only the problem is the idea of Pay-to-Win. A game that touts itself a “war game” kind of accomplishes that. The group with the most amount of disposable income and time on their hands is going to win. The problem with that is this: people in my guild have decided to leave the game. Other people will probably follow. I may stick it out because now I have a journalistic curiosity about how this is going to play out. What happens when this guild that probably spent thousands of dollars on a game so far gets everyone to stop playing? They will end up turning on each other and start outspending each other, until there is 1 lone person standing. There may be a surge of money for the time being, but is this a sustainable business model?
Probably not. I say that because how long do games like this actually stick around? If they were willing to pay people to start playing this game, the answer is probably “not much longer”. People get bored very quickly and even more quickly if they don’t have a fair shot. That may be why people are more willing to spend money on Overwatch loot boxes than they are other things. These are cosmetic items that look cool, but you gain no advantage in playing except for “wow, cool skin bruh.” That is exactly why these games don’t last and will eventually fizzle out.