What Blizzard Does Right

When scouring the deep dark places of the internet, otherwise known as reddit (yes, I have finally grown an appreciation for this god-awful app. I like memes.), I was trying to figure out what to write about for today’s gaming article. To be fair, my reddit reading is typically limited to the r/90DayFiance, r/BostonUprising, r/wow and r/CompetitiveOverwatch subreddits though I do find myself on various other ones like r/nottheonion, r/ThisIsUs, and r/GilmoreGirls. Don’t judge. I have a variety of tastes.

Back to the original point. I read through r/CompetitveOverwatch and I considered writing another congratulations to Monte and Susie Kim while berating the culture for how she thought she couldn’t be openly happy with the public because they’d dismiss her many talents and accomplishments. Because women can’t do anything without men. But there was enough of that and they should just be allowed to be happy in private or in public. That wasn’t blog worthy for my needs. I considered talking about the new team reveals, but people seemed to have forgotten that Washington DC and Vancouver even had teams so that didn’t seem too important.

Then I traveled to the r/wow and finally something interested me enough to write about it. A debate about the state of Blizzard. How they just take something that was already there and made it better. That they weren’t innovators, they were “make-betterers”. That’s a valid point. They didn’t do anything that was absolutely original or new. They just did it better. To dismiss that is the same as simply dismissing any of Apple’s products because they aren’t innovative. They aren’t. Though the difference is that Apple products just aren’t better than the other options available. Blizzard is, at this point. Name an MMORPG that is better than WoW. Overwatch is becoming a top eSports game and is considered to be one of the top FPS games. So what if they are remastering Warcraft III? That’s something the fans wanted. Who cares if they are redoing Vanilla WoW? The fans have been begging for it. They could have charged for the game, and people probably still would have bought it. But they didn’t charge us despite the fact this could have been a decent cash cow for them.

Because at the end of the day, that’s what Blizzard does right. They value their fans. The issue is that people expect them to please everyone, and that’s not realistic at all. But they try their best to make the majority of their fans happy. Blizzcon is a testament to this. So many fans couldn’t afford the trip or get tickets in time, so they gave us a digital ticket that does just enough to make us still feel like part of this massive community of fans. Chris Metzen and Mike Morhaime proved their appreciation for fans every time that they walked on stage at Blizzcon or walked around the floor where they happily listened to their fans. Mike always gave the best and teary-eyed speeches as he opened up Blizzcon, something that will be missed. (Please don’t ever stop). I never once questioned whether or not they valued their fans, which is why I’m absolutely a Blizzard fangirl. That’s what they did right. That’s what they continue to do right.

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